Analytics

Reports & Real-Time Analytics

Measure delivery, open, click and reply rates for every campaign as they happen, and make decisions based on data.

The reports dashboard shows the performance of every campaign you send in real time: how many messages were delivered, how many were read, which buttons were clicked and how many replies came back. You use that data to keep optimising your templates and segments.

Delivery Tracking

See sent and delivered message counts per campaign.

Open Rate

Watch how many of your messages are read, as it happens.

Clicks & Engagement

Measure real interest through button and link clicks.

Trend Analysis

Compare performance over time with charts.

Segment Reports

See which segment converts best and steer your budget accordingly.

Export

Download reports to share with your team or management.

Which metrics should you measure?

The most critical metrics in WhatsApp campaigns are delivery rate, open rate, click rate and reply rate. Watching these four together shows clearly which template and which segment produce the highest conversion.

  • Delivery rate: the share of messages that reach their destination
  • Open rate: the share of messages that are read
  • Click rate: button and link engagement
  • Reply rate: the strength of two-way interaction

Frequently asked questions

Are the reports real time?+

Yes. Delivery, open and engagement data update live from the moment a campaign goes out.

Can I export the reports?+

Yes. You can download campaign reports to share with your team or use them in your own systems.

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